With HERO you can build powerful relationships with influencers for your brand or product. Designed as a platform for most aspects of Influencer Marketing, HERO let’s you take over powerful tools to optimize your outreach on Twitch, YouTube and other Social Networks.

Manage Influencers online instead of using Excel and Email and build powerful Communities to engage with Influencers for important campaigns like the launch of a product or important updates. Or use selected influencers of your brand community to do sales pushes or other specific targeted campaigns.

With HERO you minimize efforts on Influencer Marketing with a one-stop solution also in terms of influencer payouts and affiliate programs.

HERO- FEATURES OVERVIEW AND GUIDE

HERO Communities

Your brand community is your free starting point to using HERO. You can create a community of influencers for your brand or product. Leading to the launch of a new product, you can build up hype with influencers and their followers. With the launch of the product you can design powerful performance oriented Marketing campaigns around your community and let you most loyal brand ambassadors participate on your success.

  • Create your brand community
    Creating your brand community is free. Everybody can do this. It allows you to invite and manage influencers to
    your brand.
  • Invite influencers
    Promote your new HERO brand community within your brands clients and with a dedicated landingpage for a
    creator’s program. Influencers registered to your community can be contacted within the HERO platform any time.
    Our Twitch and YouTube connect features allow you to see many relevant channel KPIs at one glance.
  • Approve influencers
    Once creators apply for taking part in your brand community, you can either manually or automatically approve
    their participating. In case you not want to work with specific influencers, you can also reject their
    application.
  • Promotion of your community
    You have multiple settings for your brand community. Public availability, link only or invitation only lets you
    engineer your community at your own strategy. In case you need assistance, feel free to contact us anytime for a
    specific guidance.

HERO Campaigns

Building up on your brand community, you can invite your community influencers for different type of campaigns. Compensate your influencers with on a fix pay level or on a performance-based campaign goal or simply send test samples in exchange for free promotion of your brand.

  • Paid campaigns
    Influencers receive a specific fixed payment for producing and publishing content about your brand or product.
  • Promotion campaigns
    Influencers receive product samples, voucher codes, invites to events or similar non-monetary compensation for
    producing and publishing content about your brand or product.
  • Performance campaigns
    Compensate influencers for specific campaign goals on an action-based pay level like new registrations, sales,
    downloads, revenue share etc.
  • Invitation campaigns
    You invite influencers to your campaign and award them with a non-monetary compensation (eg. Beta-Key) upfront,
    without the requirement, that an influencer has to prove a publication of content in advance.

HERO Shop

With our HERO Shop feature, you can sell your digital products directly on your website. By using a redeem code, clients can buy a product without leaving your website. This applies for example for selling Steam Keys directly on your game’s landingpage. This feature also allows for specific sales campaigns using your brand influencer community as multiplier.

  • Set up your products
    Create a list of products you want to sell. For each product you can do multiple adjustments with regards to
    pricing, language or bundling.

    • Setup product items
      Break down your products for specific markets

      • Pricing per region/country
      • Mapping your digital codes with corresponding items
      • Translation of title and description in multiple languages
    • Group your products
      Setup groups for bundling products or items
    • Localize your order process
      To best support the order experience for your customers, you can offer multiple translated documents
      for international roll-out.

      • Order confirmation email localized
      • Redeem code information email localized
    • Localize your links
      To best support your after-sales efforts, lead your customers to specific localized versions of
      specific support and information pages

      • Provide localized product information landingpages
      • Deliver localized support websites
      • Different support email address for regional support
      • Localize your redeem code information website
  • Orders
    See a summary and statistics of all purchased codes
  • Codes
    With Codes we provide a powerful interface to deploy multiple product keys or item codes for your
    influencer management and key distribution.

    • Setup code lists
    • Add codes to lists
    • Directly see number of keys available and distributed
    • Find out which Creator received which codes
    • Manage availability of codes (for example for stopping or re-starting key distribution)
  • Shop statistics
    Watch your shop statistics in real-time or selected date ranges to optimize on pricings,
    distribution and influencer management.

    • Sales per product
    • Sales per item (key or code)

Influencers

You use a dedicated dashboard for managing and engaging with influencers that are part of your communities
or campaigns. With this feature you can also invite selected or all influencers to new campaigns or
additional communities. With labels you can easily find and filter your list and export to file if needed.

  • Invite influencers directly to your campaigns or get information on their profiles
  • Write a system message to one, multiple or all your influencers
  • Distribute codes to selected influencers
  • Group your influencers after specific labels you assign (like language, subjective quality or
    partner status)
  • Filter for specific criteria such as platform, community, campaign or influencer rating
  • Attach an internal rating to influencers and comment on creator specifics
  • Export a filtered list to file to work offline
  • Use our mass label feature to quickly add labels to multiple influencers
    • Label via Influencer names
    • Label via Twitch Profile names
    • Label via YouTube Radar

HERO Messaging System

With our built-in messaging system, you can chat with influencers directly. No need to write multiple emails
back and forth.

  • Attach files to the conversation
  • Hide users for overview or block creators if they abuse the system

HERO Content

In your content section you find a list of all content created by dedicated HERO campaigns.

  • Additionally, you can add content manually or retrieve content from YouTube Radar

Statistics and Tracking

In your statistics section you find all the data you need to monitor and measure the success of your
campaigns. Individual statistics for influencers, campaigns and different date intervals. You can either
work with our built-in pixel tracking or ask for assistance setting up server-to-server technology to make
sure your data is processed in the way that suits your needs best.

  • Campaign tracking gives a quick overview of the total success and KPIs of your running campaigns on
    HERO
  • Specific statistics and links for all the content that has been produced during your campaigns
  • Key sales statistics generated by your HERO Shop integration

YouTube Radar

With our YouTube Radar feature you can keep track of content produced for your brand or for other specific
topics of your interest (eg. content produced for a competitor’s product). It also helps to identify
influencers that might be a good addition to your influencer section for an invitation to your brand
community or a specific campaign.

  • Deploy Youtube search tasks for specific keywords, brands or products
  • Target specific languages for more targeted results.

HERO Pages

HERO Pages allows you to build specific information and update pages on HERO for your communities and
campaigns. This way all members of your brand community or campaigns get easy and quick access to
updated information along the way and you can refer to this page in your communication with your content
creators.

  • Connect your Pages with communites and campaigns
  • Will be shown to influencers in the campaign overview page

Additional Information for Content Creators

Brand Communities

Join multiple influencer communities created by HERO or our Marketing Partners. Find games, products or
brands you want to promote to your followers. Connected campaigns also offer you payouts, product keys
or samples as compensation.

HERO Campaigns

Our campaigns offer many ways of working with great brands and products. Whether it is a
performance-based, fix pay or promotion campaign, you will find lots of content options for your
channels.

Product Samples & Codes

With our HERO Shop feature, Marketers can sell or distribute free digital products directly on their
website. Participate in sales revenue or offer your followers access to beta tests, specific item
packages or invite them to play on a dedicated influencer server.

Brand Relations

Marketers use a dedicated dashboard for managing and engaging with influencers that are part of their
communities or campaigns. Get in touch with leading brand and build up long-term relations. Our direct
messaging system allows you to get rid of uncomfortable back-and-forth email communication.

Easy Access

With our Connect feature you can easily connect to HERO with your YouTube or Twich Account. This makes
it easy to share your channels data with Marketers, such as Video count, views and a link to your
channel. No other personal data is shared with the Marketers.

Monthly Payout

Once you participate in paid campaigns you can easily set up your desired payment method and get paid on
a monthly basis for payments above $50. No invoice sending to multiple companies required.